This is a personally driven community presentation from my work experience on the effects of current forms of technology. In it, I argue that big players like Google and Facebook build predictive profiles that are then sold to advertisers who then attempt to influence individual behavior for commercial/political gain. These business models have quietly reshaped society without public knowledge or consent. Surveillance Capitalism is not an inevitable feature of modern life, but a specific and correctable situation, one that requires informed and persistent civic engagement to reverse.